Victoria Monét Wears ZANDRIA to Beyoncé's Cowboy Carter Tour Opening Night (Featured in Cosmopolitan)
By Lexi Whaley, Founder of ZANDRIA
When Victoria Monét stepped out for Beyoncé's Cowboy Carter tour opening night, she knew the dress code: bring your best Western moment.
And she delivered—in ZANDRIA's Denim Reboot cowboy hat.
The Grammy-winning singer's look was captured in an Instagram post that racked up nearly 300,000 likes, and the moment was covered by Cosmopolitan in their roundup of celebrity fashion at the historic tour opening.
This wasn't just a concert outfit. It was a cultural moment—and ZANDRIA was part of it.
The Moment That Broke the Internet
Beyoncé's Cowboy Carter tour was one of the most anticipated events of 2024. When opening night arrived, celebrities showed up in their most statement-making Western looks—and Victoria Monét's was one of the standouts.
Styled in denim with ZANDRIA's Denim Reboot hat as the finishing touch, Victoria embodied the exact energy Beyoncé's album represents: bold, genre-defying, unapologetically stylish.
The Instagram post showing her look received nearly 300,000 likes, and Cosmopolitan featured her in their celebrity coverage, cementing ZANDRIA's place in one of the year's biggest pop culture moments.
Why Victoria Chose ZANDRIA
Victoria Monét is a Grammy-winning artist with impeccable style. When she's dressing for Beyoncé's opening night—an event where every detail matters—she's not reaching for a generic felt hat from a Western store.
She chose ZANDRIA because:
1. It Matched the Cowboy Carter Aesthetic
Beyoncé's album and tour visuals celebrate Western style through a modern, fashion-forward lens. Victoria's Denim Reboot hat—hand-upholstered in vintage-inspired denim—perfectly captured that same sophisticated, contemporary Western energy.
2. It Photographs Beautifully
With 300k likes on Instagram and coverage in Cosmopolitan, this wasn't just a good outfit—it was a viral moment. ZANDRIA hats have the texture, structure, and visual interest that translates beautifully on camera, whether you're at a concert or on a magazine page.
3. It's One-of-One
When you're attending one of the biggest cultural events of the year, you can't show up in something everyone else is wearing. Victoria wore a hat that no one else had—because that's what ZANDRIA delivers. True exclusivity.
4. It's Built for Real Life
Concert hats need to hold up through hours of wear, dancing, and photo ops. ZANDRIA hats are hand-upholstered on hard canvas foundations with interior-grade fabrics—built to last, not fall apart halfway through the show.
What Cosmopolitan Covered
Cosmopolitan featured Victoria Monét's look in their coverage of celebrity fashion at Beyoncé's Cowboy Carter tour opening night, highlighting the standout Western-inspired outfits that defined the evening.
Victoria's ZANDRIA hat was part of a look that perfectly honored Beyoncé's vision while showcasing her own signature style—proof that the right hat doesn't just complete an outfit, it transforms it into a moment.
About the Hat: Denim Reboot
The same style Victoria Monét wore to Beyoncé's Cowboy Carter tour opening night.
Denim Reboot is hand-upholstered in vintage-inspired denim, creating a look that's equal parts classic Americana and modern sophistication. This is the hat you wear when you want to be remembered.
The Details:
- Hand-upholstered in vintage denim fabric
- Hard canvas foundation for lasting structure
- Silk lining for all-day comfort
- One-of-one construction (no two are exactly alike)
As Seen On:
- Victoria Monét at Beyoncé's Cowboy Carter tour opening night (featured in Cosmopolitan)
Want more denim options? Browse the full Denim Cowboy Collection—an entire line of hand-upholstered denim hats inspired by Western heritage and modern style.
The Cowboy Carter Effect
2024 was the year Beyoncé put Western wear back on the fashion map—and ZANDRIA was there for it.
From Victoria Monét at the Cowboy Carter tour to The Zoe Report featuring Solar Eclipse in their Beyoncé Halloween costume guide, ZANDRIA has become synonymous with the modern Western aesthetic that Beyoncé championed.
This isn't cowboy costume wear. It's fashion-forward, statement-making, built-to-last Western style—exactly what Cowboy Carter represents.
Why This Moment Matters
When a Grammy-winning artist chooses ZANDRIA for one of the year's biggest cultural events, and that moment gets covered by Cosmopolitan and goes viral with 300k likes, it's not just press.
It's proof that ZANDRIA is the hat people reach for when they want to make a statement.
Shop Victoria's Look
Want the same style Victoria Monét wore to Beyoncé's tour opening?
Featured:
- Denim Reboot - As worn by Victoria Monét (featured in Cosmopolitan)
- Shop Denim Collection - Browse the full line of hand-upholstered denim cowboy hats
- Solar Eclipse - Featured in The Zoe Report's Beyoncé Cowboy Carter guide
- Shop All Hats - Explore the full one-of-a-kind collection
Every hat is handmade by me in my studio. No production lines. No factories. Just one-woman craftsmanship and interior-grade fabrics built for moments like this.
Ready to Make Your Own Statement?
Explore the current collection of one-of-a-kind handmade cowboy hats at ZANDRIA.
Every hat is upholstered by hand using interior-grade fabrics. No two are ever the same. And once they're gone, they're gone.
Questions about sizing, styling, or which hat is right for you? Get in touch—I respond to every message personally.
As Featured In:
- Cosmopolitan - Celebrity Fashion at Beyoncé's Cowboy Carter Tour Opening Night
- Victoria Monét's Instagram - 300k+ likes
More from the ZANDRIA Journal:
- ZANDRIA Featured in The Zoe Report's Beyoncé Cowboy Carter Halloween Guide
- Tanner Adell Wears ZANDRIA on NOTION Magazine Cover
- Tyler Cameron Wore ZANDRIA at Stagecoach (Featured in PAPER Magazine)
- Lamorne Morris Named GQ Best Dressed in ZANDRIA
Featured in Cosmopolitan's coverage of Beyoncé's Cowboy Carter tour opening night - Instagram post by Victoria Monét with 300,000+ likes
